Starting point: a filtered site
The project is an expert in transport logistics and customs clearance. Its end-to-end approach lets it offer importers of goods and raw materials from Asia a complete package that cuts logistics and clearance costs. But at the start the site sat under a Google filter: visibility and lead flow were capped, and some pages received almost no organic traffic.
The goal
Lift the site out of the Google filter and grow the number of deals — by improving the quality and efficiency of work with the target audience, raising loyalty and strengthening the company's brand through core digital-marketing tools.
What we did
- Removed the filter. Ran an audit, found and fixed the causes of the penalty — technical errors and weak content that cost the site search-engine trust.
- Rebuilt structure around demand. Split the directions (delivery, customs clearance, brokerage) into dedicated landing pages targeting real commercial queries.
- Reinforced expertise. Filled pages with clear, expert content on logistics and customs clearance — which builds both client trust and E-E-A-T.
- Full-funnel marketing. Tied SEO to brand and loyalty work so the target audience didn't just arrive but converted into deals.
Results
Thanks to the combined use of digital-marketing tools, we increased traffic, service sales volume and the number of transactions.
| Organic traffic | 29,300 (October) → 58,680 (December) — ×2 |
| Sales volume | +226% |
| Transactions | up more than 3.5× |
Source: project web-analytics (Google Analytics), October→December comparison; niche search-demand volumes — Serpstat, Google Ukraine database.
Team and project parameters
| Engagement period | 2 years |
| Promotion region | Ukraine |
| Project type | B2B services / logistics |
The project was handled by the SEOquick team:
- Nikolay Shmychkov — SEO strategy (Deputy Director)
Active engagement — 2 years. Promotion region — Ukraine.
What's next
Related B2B case: SEO for a commercial-equipment store — the same approach to commercial queries and a long sales cycle.
Have a B2B site under a filter or with declining traffic? The concrete next step is to order an SEO audit and see the causes of the limits, rather than a generic service order.