Starting point: about the project
The account saw many large-scale jobs — from testing to launching new campaigns for new directions. Since the target region is a single one, we split queries by direction and made campaign copies in different languages — Russian and Ukrainian — so the queries wouldn't interfere with each other.
The goal
The default task was set: reach low spend while increasing views, lowering cost and growing sales conversions. This task was accomplished.
What we did
- Language segmentation. Split campaigns into Russian and Ukrainian so queries wouldn't compete within one region.
- Clean keyword sets. For a long period we did thorough negative-keyword work (over 7,000 negatives) and added conversion queries on exact match.
- Dynamic campaign. For a feed of specific window types we set up a dynamic campaign that, with proper optimization, performed excellently.
- Video campaigns. Used video against pre-selected and configured audiences in Google Ads.
Results
The set task was accomplished: fine segmentation by language and direction, a dynamic feed campaign and clean keyword sets delivered a steady lead flow on a controlled budget.
| Account structure | 9 campaigns, RU/UA by direction: windows, mosquito nets, blinds & curtains, partitions |
| Negative keywords | 7,093 (thorough negative work) |
| Dynamic search campaign | 1,119 clicks, UAH 8,752.82 spend, UAH 7.82 CPC, ~115 conversions, UAH 292.63 per conversion |
| Mosquito nets (responsive search ad) | 10.93% CTR, 12.27% conversion rate, UAH 73.71 per conversion |
| Campaign «Mosquito nets, UA» | 1,039 clicks, 68 conversions, UAH 144.54 per conversion, UAH 9.47 CPC |
Splitting campaigns by language (RU/UA) and direction kept queries from competing within one region, while the dynamic feed campaign captured the long tail of demand at a low cost per conversion.
Source: the project's Google Ads account data (dashboard screenshots), May–July 2025.
Team and project parameters
| Promotion region | Odesa region, Ukraine |
| Channels | Search, dynamic campaigns, video |
| Project type | Paid search (full cycle) |
The project was handled by the SEOquick team:
- Alyona Polyukhovich — paid search & targeting (PPC + Meta)
Region — Odesa region, Ukraine. Channels — search, dynamic campaigns, video.
What's next
A similar performance case with real numbers: Setting up a Google Ads campaign.
Want to launch paid search for your business? The concrete next step is to try our free keyword generator and Google Ads generator.