The main challenge of the project
About the project
1. Project goals
- Maximize the news portal's organic visibility across the Baltic regions.
- Push key sections ("Latvia News", "World News", "Politics", etc.) from TOP-1 ⟶ TOP-3 on Google.
- Increase engagement and the share of returning visitors without growing ad spend.
A huge news site with millions of pages and high competition in the Baltic region. Any technical dip costs millions of visits.
The solution: a 12-month sprint plan — a technical foundation (CWV, structured data, 60+ tickets), rebuilding the taxonomy across 120k+ queries, E-E-A-T content and systematic outreach to EU media with a quarterly link-health check.
2. Key work (12-month sprint plan)
Months 01–02 – Technical foundation
• Full technical audit, Core Web Vitals, PageSpeed, structured data
• Dev backlog: > 60 fix tickets
• UX & usability audit, template adjustments
Months 02–03 – Structure and semantics
• Clustering 120k+ queries, rebuilding the taxonomy
• Specs for new landing pages and H1/Title/Description optimization
• Internal linking on a "hub–satellite" scheme
Months 03–06 – Content
• Longreads and guides for the editorial team (E-E-A-T)
• Optimizing existing news for FAQ/Sitelinks (shared section)
• Preparing multimedia content to increase time on page
Months 03–12 – External factors
• Outreach to Latvian/European media, crowd marketing, niche forums
• Strengthening and replicating competitors' best links
• Quarterly link-profile health check
Control & iterations
• Repeat technical audits every 90 days
• KPI review with the dev team and editorial
• Adjusting tasks based on GA4 and log analytics
Results achieved over 12 months
| Metric over 12 months | Value |
| Active users | 8.9M |
| Total events | 413M |
| Sessions from Google / organic | 15M |
| Top-page views | 25M (bounce rate 6.6%) |
Source: GA4 for BB.LV. The site appears in AI results and recommendations.
- Active users 8.9M
- New users 8M
- Average engagement time 7 min 58 sec
- Total events 413M
- Sessions from Google / organic 15M
- Top-page views 25M (bounce rate 6.6%)
- The site performs excellently in recommendations (Discover)
- The site's content appears in AI results
Project team
The project was handled by the SEOquick team:
- Nikolay Shmychkov — SEO strategy (Deputy Director)
Full team and roles — on the About page.
What's next
A similar large-scale recovery case: Rehabilitation of the large Lumident medical project.
Have a large media or content project? The concrete next step is to get a technical audit and a growth plan.