SEO for a spare-parts online store

Starting point: about the project

The Blenderok online store (blenderok.com.ua) specializes in spare parts and accessories for home appliances and carries well-known brands — Delonghi, Braun, Kenwood, Tefal, Moulinex, Rowenta and Krups. The project started in July 2023. With breaks, we worked four full months — through April 2024.

The goal

Within a limited timeframe, give the store a solid SEO base: tidy up on-page optimization, work the key pages around product demand and fill them with useful content to raise the site's visibility and appeal to users.

What we did

• On-page optimization. Cleaned up the technical and on-page base: meta tags, catalog structure and landing pages targeting commercial queries.
• Competitor audit. Studied how strong spare-parts stores in the niche are built and baked that into structure and content.
• Page work. Strengthened product cards and categories around specific appliance models and brands.
• Content and copywriting. Produced texts that help users pick the right part while also working for rankings.

Results

Over the period our team did a substantial amount of work on on-page optimization, competitor audit, page work and content. Thanks to these efforts the project advanced noticeably, and we keep refining it for the best results. The project remains in active work.

Source: query volume and difficulty — Serpstat, Google Ukraine database; project parameters — SEOquick data for BLENDEROK.com.ua, July 2023 — April 2024.

Team and project parameters

The project was handled by the SEOquick team:

• Nikolay Shmychkov — SEO strategy (Deputy Director)

Active engagement — 4 months (with breaks), July 2023 — April 2024. Region — Ukraine.

What's next

Related e-commerce case: SEO for the Sunshouse clothing store — catalog structure and content for product demand.

Run an online store? The concrete next step is to order an SEO audit and get a plan for structure and content.