The main challenge of the project
About the project
When the Pernamea.md project came to us, the store was already running but had no clear promotion strategy. Importantly, Google Analytics was not installed from the start, so we began with basic analytics setup and data collection via GSC to understand the real dynamics.
Google Analytics was not installed at first, filter pages were not indexed, and separate landing pages existed for their combinations — we had to combine both methods and configure canonical. Additionally, previous SEOs kept rented links and non-MD-zone domains, which dragged the project down.
The solution: technical cleanup + correct canonical, category content via GPT with well-tuned prompts (no "fluff", since excessive length hurt rankings), and a link audit with outreach to Moldovan media and aggregators — without link exchanges.
Technical audit
We started with a technical audit: checked indexing, removed duplicates and code errors, optimized load speed and the mobile version.
The main problem was filter pages, which in fact were not indexed, yet separate landing pages had been created for their combinations. Our task was to combine both methods and configure Canonical the way the new pages required.
Semantics and structure
Based on the audit of our site and competitors, we split keywords into groups, identified clusters and cleaned the core of junk queries. Then we collected a full semantic core and rebuilt the structure: added missing subcategories (strollers, cots, playpens, etc.), prepared specs for metadata and rules for tag/filter pages. This let us "unpack" demand and expand the indexing zone.
Usability audit
We worked through the entire user journey: from the header and footer with navigation and contacts to category filters and the product card. On the homepage we added benefit and review blocks and strengthened trust with rating widgets. In categories we introduced a "Sales" filter and a display-mode switcher. Product cards were standardized and supplemented with reviews and a recommendations block. We placed special emphasis on the mobile version: optimized the menu, formatted promotions as a slider, and simplified the cart and checkout.
Only after that did we move on to semantics and structure.
Content and blog
Next we moved to content marketing. The main task was optimizing all category pages and writing text. We delegated content writing to GPT right away — thanks to well-tuned prompts we got the process running on autopilot.
- A category spec had to contain only that category's queries and not conflict with adjacent ones.
- The content size itself should not be excessive. Content size negatively affected rankings: the larger it was, the worse the page ranked.
We started with a test text, built a pipeline and fixed unified requirements for tone and structure. In the first work cycle we prepared 40 SEO texts for categories and refined cards: descriptions, specifications, reviews. In parallel we launched a blog with practical topics for low-frequency queries to bring traffic that converts into purchases.
We placed content at the bottom, beneath clickable blocks that concisely led to internal subpages.
The client's task was to boost the car-seat pages. Because we created and boosted all the adjacent pages, the main page also began growing in traffic and bringing sales.
Link building
Link-building work came down to two mutually exclusive processes. Closing off domains not from the MD zone, of which previous SEO specialists had set up plenty. Good thing it was just crowd marketing, but after the link audit we closed the unnecessary links sitting on the project. The previous SEO specialists had also kept rented links, which caused a drop.
But we did the same as with the Polish project.
- Ran a competitor link audit
- Collected and parsed all Moldovan business and review aggregator sites
- Collected all media outlets in Moldova
- Collected the emails of sites where we could place our content.
- Then did outreach to the sites and learned the placement terms
The placement itself was done by the client — they wrote content per our recommendations and built links to the project
Results
| Metric | Previous 6 mo | Last 6 mo |
| Clicks | 150,496 | 173,806 (+15.5%) |
| Impressions | 1,564,887 | 1,739,609 (+11.2%) |
| CTR | holds at ~10.0% | |
| Branded demand | 27,550 clicks | 37,125 (+34.8%) |
Source: Google Search Console for Pernamea.md. 90% of clicks are from mobile.
We measure the result through user behavior and search dynamics.
- Over the last 6 months the site received 173,806 clicks versus 150,496 in the previous 6 months — a 15.5% increase in the same market. Impression coverage grew in parallel: 1,739,609 versus 1,564,887 (+11.2%). CTR holds around 10.0% (above the previous period).
- Device traffic is decidedly mobile: 90% of clicks come from smartphones, so we paid special attention to the speed and convenience of the mobile version.
- The brand share grew: in total, branded queries "perna mea / pernamea" delivered 37,125 clicks over the half-year versus 27,550 before (+34.8%). This is a direct result of PR publications, directory listings and systematic brand mentions.
- Among top pages — the expected leaders and growth points. The homepage added +10,668 clicks (from 23,099 to 33,767); the Carrello brand section grew in both the Romanian (+383) and Russian versions (+301); the "playpens" and "cots" product clusters also moved up, especially "playpens" (+140 clicks over the half-year).
When you simultaneously bring order to the technical side and structure, bring content to a single standard and push the brand externally, organic traffic "takes off". For Pernamea.md this translated into steady growth in clicks and impressions, stronger branded demand and better behavior from the mobile audience. Next — we scale link building, fill out semantics for adjacent categories and keep improving the product card so every visit has a chance to end in an order.
Project team
The project was handled by the SEOquick team:
- Nikolay Shmychkov — SEO strategy (Deputy Director)
Full team and roles — on the About page.
What's next
A similar e-commerce case in a foreign market: Promoting an Online Store in Poland.
Entering a foreign market? The concrete next step is to get an audit and strategy for the target country.