Starting point: what we had before the work began
About the project
P.L. Property Gallery Developers & Constructors Ltd. is a leading developer in Cyprus. The company offers a wide selection of residential and commercial real estate in the republic's most sought-after areas (the Pissouri, Platres and Limassol resorts, and others).
The company came to us after switching from another SEO studio. They were looking for new growth points and moving away from template promotion methods that had stopped delivering.
| Metric (at the start) | Value |
| Site traffic | ~4,000 users per day |
| Average conversions | 5–7 per day |
| Previous approach | the previous studio's template methods, with no growth |
The main challenge of the project
The challenge was a combination of factors: a premium overseas market with expensive lots and a long decision cycle, plus the need to move away from the template methods the project had been "stuck" with under the previous contractor. To filter out the non-target audience and warm up those just considering, we built a multichannel approach instead of betting on a single source.
Work performed
As part of promoting cypruspropertygallery.com we carried out comprehensive work. For each direction — why it matters:
- Competitor analysis and the site's current state → to identify weaknesses and strengths and find growth points the previous contractor didn't use.
- Content and metadata optimization, new content → we drew up a content plan and selected images so pages answer real questions from property buyers.
- Technical audit, load speed, structured data → the technical base, without which content and ads don't realize their potential.
- Link building and publisher outreach → to raise visibility and trust in a competitive overseas market.
- Paid search and Facebook/Instagram targeting → to attract the target audience where it makes decisions and feed search with "warmed-up" demand.
All stages were documented and handed to specialists as technical specs.
Results
| Metric | Before | After |
| Site traffic | ~4,000 users/day | ~22,000 users/day |
| Conversions | 5–7 per day | ~30 per day |
That is more than a 5x traffic increase and roughly a 4–5x increase in conversions over the engagement.
Source: web-analytics data for cypruspropertygallery.com (screenshots from Google analytics).
Team and project parameters
| Engagement period | 2 years |
| Promotion region | Cyprus |
The project was handled by the SEOquick team:
- Nikolay Shmychkov — SEO strategy (Deputy Director)
Full team and roles — on the About page.
What's next
A similar real-estate case: Full-funnel advertising for real-estate sales — the "social media for reach + Google for conversion" combination on a See–Think–Do funnel.
Promoting real estate or another long-deal-cycle project? The concrete next step is to get an audit and a growth-points assessment for your niche, not a generic service order.